Socialnomics: How Social Media Transforms the Way We Live and Do Business. Erik Qualman

Socialnomics: How Social Media Transforms the Way We Live and Do Business



Download Socialnomics: How Social Media Transforms the Way We Live and Do Business



Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 320
ISBN: 9780470638842


Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

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